Pirate Mike is an edutainment app created to teach kids about geography. The app is pirate themed, thus users go and explore the world by sailing with Pirate Mike and must identify oceans, continents, and countries on a map in order to earn treasures. Pirate Mike is the brand character who takes the user on adventures around the world filled with learning and geography. The brand tone is fun and adventurous because the goal is to make something educational attractive to both boys and girls. Along the app, there is an app demo of Pirate Mike taking the viewer on one of his adventures. Through the app demo, one can see how entertaining the game is with the help of animations and Pirate Mike’s enthusiasm. The app demo will be published on social media, which will then lead people to download the app.    

App Screens