The Creative Push Campaign
Pop-Up Art Event
For the pop-up art event, Converse will provide all promotional materials for the various locations as well as all the different art supplies for students to explore. Converse understands that many students are unable to express their creativity because of lack of resources. These events will be held in public places such as the mall or public park.
After the pop-up art event students will get to take home their very own art supply kit. This will serve as an incentive to get kids interested in exploring their creativity as well as providing the materials for them to be able to enter their art for the campaign’s contest. For parents the art supplies will aid to show how art and creativity are beneficial for their child’s education. The goal is to get as kids wanting to participate in art, so then parents will be more likely to support art education.
Landing Page
Campaign Materials